Job Description
Our client is seeking to recruit a Brand manager who will be responsible for contributing to the development and execution of the Regional Communication strategy and to lead in development of the Country specific brand communications calendar, campaigns, and ensuring effective implementation within the assigned Country.
Key Responsibilities and accountabilities
Campaign Execution
· Contribute to development of Regional brand campaigns in collaboration with corporate Head office, and lead on execution of campaigns across different touchpoints
· Lead in country specific campaign development through qualifying & briefing agencies across the Country and aligning with Corporate Marcoms
· Measure and report performance of all campaigns, and assess ROI and KPIs
· Lead on the execution of private label communication campaign across the Country
Brand Ownership and Guidelines
· Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties)
· Ensure execution of brand guidelines markets to adapt and implement in store, and provide recommendations on areas of improvement
· Conduct regular audits to monitor brand guidelines implementation
· Collaborate with company head office and provide input to develop guidelines for new concepts upon need
· Be the Brand Champion and the go to person for any assets or instore collateral, video or media development that contains branding
· Support in developing Store guidelines toolkit
Shopper Marketing
· Ensure implementation of shopper marketing strategy focused on the behaviour of consumers across the country in collaboration with internal stakeholders
· Execute and deliver shopper communication guidelines and toolkits within the country
Human Capital Responsibilities
· Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
· Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
· Provide inputs on training needs and coordinate with the Human capital department to ensure facilitation of training requirements
· Develop and implement on the job-training for the team
· Provide inputs for the development of annual manpower plan
· Ensure the implementation of company’s corporate policies and relevant procedures
Minimum Qualifications/education
· Bachelor’s degree in business, marketing, or a related field
Minimum experience
· 8+ years in Marketing experience in FMCG or Multinational companies, including mastering brand communications management
· 2+ years of Retail experience is an advantage
Skills
· Excellent communication and writing skills
· Time Management
· Interpersonal skills
· Ability to work under pressure
· Creative mindset
· Ability to build agencies and team relationships
· Service oriented attitude
· Inquisitive and resourceful personality
· Superior appreciation of time limitations, priorities, and time allocation
· Demonstrates strong thought leadership and problem solving abilities
· English (Full professional proficiency – Required)