Job Description
The Creative Designer will be responsible for conceptualizing and designing creative communication material that are reflective of the brand guidelines, business objectives and also resonate with the target audience in order to build a consistent and appealing brand image.
Principle Accountabilities
• Develop campaign concepts in liaison with other marketing team members
• Design and define look and feel for brand collateral and assets in line with the brand guidelines
• Collaborate with other marketing team members to decide the best channel selection for design briefs
• Amends and edits to existing artworks
• Application of concepts for various channels
• Ensure all artworks are relevant for to the target audience and on brand
• Development of key visuals, identities and logos
• Design of fascia’s and signage including liaison with production houses on best materials
• Design of digital content in liaison with the Content management officer and digital media buyers
Minimum Qualifications, Knowledge and Experience
• Degree in Design or any other related field / Degree and diploma in graphic design
• At least 3 years’ experience as a designer or art director preferably in an agency setting with demonstratable work portfolio.
Key Competencies and Skills
• Computer fluency in Mac and PC
• Knowledge of design techniques, tools, and principles
• Typography knowledge
• Multimedia content development
• Media production, communication, and dissemination techniques
• Understanding browser capabilities
• Creativity and originality
• Attention to detail
• Adaptability, flexibility
• Teamwork
• Organization, ability to juggle multiple projects
• Self directed