Job Description
MARKETING OFFICER – KTB GRADE 6/5
KEY RESPONSIBILITIES:
(i) Assist in development of itineraries
(ii) Assist in coordination of stakeholder’s familiarization trips.
(iii) Assist in maintenance and updating register of region’s invoices including information on
Market Development Representatives, international and local suppliers.
(iv) Assist in monitoring stock levels of collateral material in liaison with the Product,
Administration and Procurement Departments respectively.
(v) Assist in identification of ideal corporate giveaways for the planned regional activities.
(vi) Assist in developing and maintain client database for e-marketing and distribution of
information for stakeholders.
(vii) Assist in implementation the Social Media components of the KTB Digital Marketing Strategy
(viii) Assist with the positioning of the Magical Kenya Brand and drive Brand consistency on Social
Media space
Key Qualifications and Experience
The ideal candidate must possess the following:
(i) Bachelor’s Degree in any of the followings; Marketing, Tourism Management, Commerce
(Marketing Option), Business Administration or its equivalent qualification from a recognized
institution
(ii) Proficiency in Computer Applications
(iii) Digital Marketing Skills will be added advantage