Job Description
Job Description
Our client, private mental healthcare institution is looking to hire Marketing Officer. The successful candidate will be responsible for Planning, preparing and managing the publication and distribution of publicity materials and conduct diverse marketing campaigns. Organize a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities
Job Responsibilities
• Meeting potential customers to explain the institution’s services and answering customers’ questions and escalating complex issues to the relevant departments as needed.
• Developing in-depth knowledge of the Institution’s services.
• Preparing cost-benefit analyses for prospective and existing customers to determine the most suitable products.
• Analyzing competitors’ products to determine trends in the market, threats and opportunities
• Develop strategies and tactics to get the word out about our services and drive qualified traffic and boost the institution’s reputation.
• Undertake market research and establish the best way to reach target groups
• Write, edit and proofread marketing material for use in different channels
• Oversee and update the website(s) and all media pages
• Develop and communicate through the institution’s CRM (Customer Relationship Management) system
• Coordinate with outside agencies, for example designers, to produce marketing material such as stationery and web pages
• Analyze the impact of marketing campaigns and prepare measurement reports
• Write press releases and communicate with the media in consultation with the CEO.
• Plan, prepare and manage the publication and distribution of publicity materials
• Organize a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, marketing campaigns, open days or fundraising activities
Other Requirements
• Bachelor’s degree in Marketing or its equivalent
• Over 3 years post qualification experience of a senior level in marketing
• Must have worked in a hospital set up