Job Description
DEPUTY DIRECTOR CORPORATE COMMUNICATIONS OFFICER, JOB GRADE
CWWDA 3
Job purpose
The Deputy Director Corporate Communications Officer is responsible for to coordinating
Corporate Communications related activities including, Public relations, digital
communications, and internal communications, sponsorships, events, brand and
reputation management.
a) Job Specifications
Duties and responsibilities will entail: -
(i) Maintaining and improve the Corporate Communication policy of the Agency taking
into account the internal and external changes in the maritime industry;
(ii) Advising and recommending to the Agency possible outcomes and response
scenarios based on strategic initiatives made in the year;
(iii) Coordinate all corporate communications related activities including publishing of
brochures, handbooks, calendars, annual reports, departmental reports, etc.;
(iv) Develop and deliver creative communication strategies and plans;
(v) Update the Agency website and digital platforms and facilitate interdepartmental
communications and managing external communications;
(vi) Building and maintenance of consistent branding, corporate identity across
relevant public relations channels while keeping the Agency up to date on industry
trends;
(vii) Develop suitable communication strategies to mitigate prevailing crisis;
(viii) Develop content to provide clear and adequate information and material that will
support marketing and communications activities;
(ix) Review and approve key presentations and collaterals needed for communications
and outreach activities;
(x) Convening and chairing public relations and media related meetings;
(xi) Manage Digital & Media Relations including information sharing and invitations for
CWWDA events;
(xii) Developing and incorporating online tools and in-person networking to create
relationships and ultimately build the Agency’s brand, both online and off line;
(xiii) Coordinate content creation – editing and approving blog posts, articles, newsletters,
communications materials, and material for social media channels;
(xiv) Leveraging on Social media by creating, managing and growing the Agency’s
presence through blogs, Twitter, Facebook, and other strategically relevant online
properties;
(xv) Managing incoming media requests and building relationships with sector journalists;
(xvi) creating, executing and measuring media campaigns;
(xvii) Managing any online feedback forums;
(xviii) Implementing strategic communications plans;
(xix) Developing networks with journalists, media producers, editors and strategic
influencers;
(xx) Gathering information on programmes and significant events in a specific CWWDA
Cluster area;
(xxi) Developing media plans, distribute and follow up media releases, book interviews
and respond to media request;
(xxii) Oversee the Corporate Social Responsibility(CSR) Programmes; and
(xxiii) Oversee the Compliments and Complaints Handling Mechanism of the Agency.
b) Person Specification
For appointment one must have: -
(i) A minimum period of ten (10) years relevant work experience and at least five (5)
years in a managerial role in comparable and relevant position;
(ii) Master’s Degree in Public relations, Communications, Journalism, Marketing,
International relations or any other equivalent qualifications from a recognized institution;
(iii) Bachelor’s Degree in Public relations, Communications, Journalism, Marketing,
International relations or any other equivalent qualifications from a recognized institution;
(iv) Management Course lasting not less than four (4) weeks from a recognized
institution;
(v) Good communication skills;
(vi) Have a clear understanding of the working of the media;
(vii) Possess good oral and written communication skills in both English and Kiswahili;
(viii) Have demonstrated professional and managerial competence in information work as
reflected in work performance and results;
(ix) Proficiency in computer applications; and
(x) Meet the provision of Chapter Six of Constitution.
c) Key competences and skills
(i) Good Communication skills
(ii) Team work
(iii) Interpersonal skills
(iv) Analytical skills
(v) Time management skills
(vi) Organizational skills
(vii) Leadership skills
(viii) Negotiation skills
(ix) Decision making skills
(x) Problem solving skills.
d) Emoluments
Basic Salary Range: Ksh. 128,784 p.m. – Ksh. 170,485 p.m.
House Allowance: Ksh. 40,000 p.m.
Commuter Allowance: Ksh. 18,000 p.m.
Leave Allowance: as prescribed in the HR policy
Medical cover: as prescribed in the HR policy
Terms of service: permanent and pensionable
Duty station: Mombasa