Job Description
CHIEF MANAGER SALES & MARKETING:
NKCC/HR/02/CMS& M/04/01/2024
Job purpose
The Chief Manager will be responsible for developing, implementing, and
executing strategies and plans that will guarantee the organization growth in
market share and profitability through innovative product development,
improvement, distribution, and brand equity improvement.
Key responsibilities
▪ In charge of sales, marketing, and logistic function of the department.
▪ Planning, developing, and executing the Annual Sales and Marketing
strategy, including identifying markets and potential customers.
▪ Develop sales, marketing and logistics policies and procedures for the
smooth operation of the department.
▪ Preparing departmental reports and providing the same to the Production
and Marketing Committee.
▪ Identifying, overseeing, and assessing the activities of external
advertising, promotions and marketing research agencies engaged to
implement strategies.
▪ In liaison with other departments, plan and develop innovative
improvements for existing product as well as the development of new
products.
▪ Overseeing efficient, effective, and optimal utilization of both company
and hired Vehicles.
▪ Overseeing the overall management of the department and identifying
training and development needs for the staff.
▪ Overall, in charge of the export sales section
▪ Preparing, monitoring, and controlling the departmental budget as well
as the procurement plan.
▪ Providing support to the Milk Supply & Extension Services Department
for the company’s product distribution strategy.
▪ Providing support to the logistics department in terms of the route to
market logistics.
▪ Ensuring brand profitability through correct pricing policies as well as
developing an effective price strategy
▪ Monitoring competitor activities as well as the performance of the
company’s products in the market and advising management
accordingly.
▪ In liaison with the finance department develop and implement the right
credit sales and collection strategies for the organization.
▪ Managing relationships and ensuring customer satisfaction through
regular contact and prompt resolution of issues.
▪ Maintain and balance the business needs and the safety and interests of
staff in the sales and marketing function.
▪ Ensure that close co-operation is maintained with New KCC internal and
external environment/support function.
▪ Prepare periodical management and Board reports to update
management and Board on performance of the Directorate.
▪ Any other duties as assigned by immediate supervisor.
Qualifications and Personal Specifications
▪ A minimum period of ten (10) years’ relevant work experience, five (5)
years of which must be in Senior Management.
▪ Master’s in commerce /marketing or its equivalent from a recognized
University
▪ Bachelor of Commerce degree in marketing or its equivalent from a
recognized University.
▪ Professional qualification and membership to a professional body such as
Marketing society of Kenya(MSK)
▪ Leadership course lasting not less than four (4) weeks from a recognized
institution.
▪ Proficiency in computer applications
▪ Have knowledge and a clear understanding of the Dairy sector.
▪ Demonstrate a clear understanding of local, national, and international
conventions and treaties governing Dairy affair