Job Description
The role will be responsible for local competitive analysis, NPS reporting, marketing activities, and internal and external communications from an operational perspective.
The Specialist will support the Commercial Manager to drive marketplace strategic positioning of connectivity services to maximize revenues from MTN Kenya’s fixed network capacity and connectivity, as well as other assets (e.g., satellite).
Key responsibilities:
• The Marketing Specialist will be accountable to achieve the following objectives:
• Support the Commercial Manager for the execution of the marketing plan and budget allocation activities
• Operate local competitive analysis, NPS survey/customer insights & MTN Kenya brand related activities as well as various tactical marketing tasks
• Concept, design, implementation & tracking of tactical activities for events
• Internal & External Communications in collaboration with the Commercial Manager and in full alignment with MTN Group Marketing Manager
• Provide analysis and reporting to the functional group streams on competitive analysis
Education
• Minimum 3 Year Academic Degree in (Marketing, Sales, PR, Business Administration, Commerce or Engineering)
Experience:
• 3+ years’ experience in Marketing and or analytics within the telecommunication space, preferably in the wholesale/EBU/Digital wholesale environment
• Proven track record in B2B marketing (ideally ICT) including digital marketing, research
• Project Management skills and Microsoft Power BI
• Fixed connectivity business experience (desired)
Competencies:
• Understanding of the fixed connectivity market dynamics and the wholesale/EBU landscape
• Excellent professional expertise and market knowledge, including good understanding of the fixed telecommunication competitive environment
• Microsoft Power BI
• Strong public relations and interpersonal skills to be able to function across multiple business lines
• Strong networking skills to build MTN professional relationships
• Strong analytical, organizational and planning skills, Microsoft Power BI and Microsoft Office
• Strong customer focused approach
• Effective oral and written communications and public relations as well as excellent negotiation skills to be able to function across multiple business lines
• Entrepreneurial mindset
• Project management skills
Other:
• Ability to adapt to changing requirements of business and staff members