Job Description
Business Development Officer – REF: BDO/12/21
Key Accountabilities
• Develop comprehensive Marketing plan for each financial year.
• Develop various marketing strategies as per customer segments and needs.
• Develop marketing communication materials for new member recruitment and Sacco product marketing.
• Identify and implement various marketing activities that will lead to new members recruitment and SACCO product uptake
• Prepare marketing and advertisement budgets in liaison with the manager to ensure sufficient and sustainable funding for the marketing and advertisement functions.
• Develop appropriate marketing communication to address the intended purpose.
• Conduct market research on current trends in the industry, members’ desired needs and develop strategies for fulfilling those needs.
• Work with the General Manager to prepare proposals for partnership opportunities and own the entire process.
• Produce valuable and engaging content for our website and the newsletter.
• Measure and report performance of marketing campaigns, gain insight and assess against goals.
• Job Knowledge and skills
• Degree in marketing or a related field.
• Must have at least 3 years marketing experience especially in the co-operative and banking sectors. Must demonstrate experience in business development together with the passion and attitude required for the job.
• Proven experience in identifying target audiences and capacity to creatively devise leading channels and marketing campaigns that engage, educate and motivate.
• Good interpersonal skills whereby he/she must be a good listener and be able to understand the needs of each member.
• Have a good personal communication skills and be able to generate confidence and loyalty from the general membership.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Proven track record of achievements in the business development