Job Description
ASSISTANT SALES AND MARKETING MANAGER
JOB LEVEL 4: Job Ref HR – Job Ref HR ASMM-4-2021 (2 POSTS)
Reports to: Sales and Marketing Manager
DUTIES AND RESPONSIBILITIES
i. Prepare business and marketing plans to guide the business operations in their
hubs.
ii. Manage stakeholder strategic partnerships and engagements for revenue
generation;
iii. Formulate and set departmental performance targets and supervise, coach and
mentor departmental staff for optimal performance outputs;
iv. Co-ordinate the delivery of stocks to schools and bookshops so as to ensure
availability of the Bureau’s titles in the right quantity at the right place;
v. Plan for and manage regional marketing and corporate events;
vi. Recruit customers and manage customer relationships to grow Revenue and
improve company image and customer satisfaction;
vii. Identify, prioritize, schedule and manage the activities of the sales team within
sales budget;
viii. Analyze the market data, trends and actual results against the marketing plan
and use the data to co-ordinate, implement and evaluate business plans
encompassing all aspects of commercial trading and develop long term and
short term plans for marketing , and achieve agreed targets;
ix. Manage, supervise and co-ordinate sectional plans, i.e., market
development, sales operations and customer service and ensure they are in
harmony to deliver the departmental plan; and
x. Prepare sales budgets and forecasts to achieve the sales targets set for the
department..
xi. Supervise, coach and mentor sectional staff for improved performance.
JOB SPECIFICATIONS (EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS)
i. Bachelor’s Degree in Social Sciences or Humanities or a relevant field.
ii. Master’s Degree in Business Administration or a relevant field.
iii. Minimum eight (8) years of relevant work experience with at least four (4) years at
senior management/ leadership position.
iv. Higher National Diploma or Diploma in Marketing or a relevant field from a
recognised institution.
v. Member of Marketing Society of Kenya (MSK) or Chartered Institute of
Marketing (CIM) and in good standing.
vi. Experience in the education sector or book production industry is an added
advantage.
vii. Problem solving, analytical, leadership, decision making, integrity, good
communication, organisation and planning skills.
viii. A good team player, maintains high work standards, reliable, easily adapts to
new environments, pays attention to detail and self-motivated.
THE CANDIDATES
Interested candidates who meet the above criteria should send applications clearly
indicating the job title and reference number of the position, enclose a comprehensive
CV stating your current position, photocopies of relevant certificates and testimonials as
well as names and contacts (telephone and e-mail address) of three (3) referees familiar with
your qualifications and work experience. Include your day and evening telephone
numbers and your contact email address.
Shortlisted candidates will be required to satisfy the requirements of Chapter Six of the
Constitution of Kenya 2010 including; Certificate of Good Conduct from the Directorate of
Criminal Investigations; Clearance Certificate from the Higher Education Loans Board; Tax
Compliance Certificate from the Kenya Revenue Authority; Clearance from the Ethics and
Anti-Corruption Commission.