Job Description
JOB SUMMARY
Manage all social media channels and campaigns to sustain an engaging audience experience, to increase audience satisfaction.
KEY RESPONSIBILITIES AND DUTIES
• Graphics and Design for MTenders Africa in all aspects of social media and accounts management.
• Handling of all marketing activities both online and offline
• Website development and management
• Engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Identify the latest trends and technologies of digital marketing
• Work with the marketing team to brainstorm new and innovative growth strategies.
• Analyses social media presences, including digital advertising
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Conduct research and analyze data to identify and define audiences.
• Manage promotional marketing activities.
• Organize events and product exhibitions.
• Update databases and use a customer relationship management (CRM) system.
• Track media coverage and follow industry trends.
• Submit weekly, monthly and quarterly reports to the Supervisor/ Line manager.
• Push for sales of property within the company portfolio.
• Present, promote and sell products/services to existing and prospective customers.
• Maintain working relationships with existing clients to ensure exceptional service and identification of potential new sales opportunities.
• Developing and implementing sales and marketing strategies.
• Proactively seeking ways to drive and streamline daily marketing processes and procedures that support high performance.
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Supply sales manager with reports on customer needs, problems, interests, competitive activities and potential for new products and services.
• Keep abreast of best practices and promotional trends.
• Manage and actively update our social media platforms Facebook, Twitter, IG
• Perform any other duties assigned by your supervisor and line manager from time to time.
KNOWLEDGE, SKILLS AND ABILITIES
• Strategic thinker who possesses solid business acumen and is able to organize and manage multiple priorities
• Prioritizing and time management
• Relationship management skills and openness to feedback
• Data analysis
• Knowledge of the free tools available
• Social media marketing skills
• Interpersonal skills
• Numeracy and analytical ability
• Creativity and imagination
• Influencing and negotiation skills
• Teamwork
• Organizational ability
• IT skills.
• Email marketing skills
• Ability to balance persuasion with professionalism
• Strong communication and negotiation skills (English/Kiswahili)
• Planning and organizational ability to manage urgency
• An honest and transparent person
MINIMUM QUALIFICATION & EXPERIENCE
• Degree in Communication or its equivalent, Professional training is an added advantage.
• Minimum Three (3) years of experience in a similar role.
• Proven record In Digital and Social media management.
• Good understanding of the full digital web development lifecycle.
• Exceptional verbal, editing and writing skills.
• Experience with creating animations and infographics will be an added advantage.
APPLICATION DEADLINE FRIDAY 28 JANUARY 2022