Job Description
Job Description:
We are looking for an experienced and creative Social Media Coordinator with understanding of social media SEO and web traffic metrics; good understanding of social media KPIs, to join our Digital Media team.
As a Social Media Coordinator, you will be responsible for implementing our Social Media strategy in order to increase our online presence and improve our marketing and engagements efforts. The Social Media coordinator, will contribute to our overall goal of awareness and reputation building through social media.
You will be working closely with the Television, Radio, Marketing and Sales departments.
Experience Required:
• 2-3 years
Qualifications:
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube, and other social media best practices.
• Diploma or Degree in Digital Marketing or similar relevant field.
Job Responsibilities:
• Manage and oversee social media content.
• In charge of platforms management, monitoring, issue escalation, content planning and trendspotting.
• Work with producers, presenters, and creative designer to ensure content is informative and appealing.
• Keep abreast of the latest social media best practices and technologies.
• Use social media marketing tools.
• Monitor SEO and user engagement and suggest content optimization.
• Reach audience through email marketing and newsletters.
• Repurposing of content for various digital platforms.
• Respond to questions and comments on the social media platforms
Added advantage:
• Photography