Job Description
GRADE KPC 4
Job Ref No. KPC/ADVT/17/2023
a) Job Description
i. Coordinate analysis of internal and external data to understand current and future
growth opportunities for the Company
ii. Coordinate the drawing of market research and market mapping programs, supervise
activities and identify areas to be pursued.
iii. Supervise benchmarking and competitive intelligence.
iv. Ensure that analysis of the key performance drivers of the Company is undertaken
v. Coordinate monitoring and evaluation of performance of the new business against
desired targets and objectives.
vi. Work closely with the Marketing teams to identify new business areas.
vii. Participate in filter innovative ideas from proposals made by staff and forward them for
consideration and further action.
viii. Supervise undertaking of activities geared towards business development.
ix. Ensure preparation the section budget in liaison with the Assistant manager.
x. Monitor the impact of the applied marketing strategies and make necessary
amendments.
xi. Supervise, on a day to day basis, activities and processes geared towards achievement
of the set goals and objectives and performance of the Unit.
xii. Prepare the section budget in liaison with the Assistant Manager and institute cost con
tainment measures.
xiii. Perform any other duties relevant to the function.
b) Person Specifications
i. Bachelor’s degree in Social Sciences including Commerce, Economics Business
Administration, Public Relations or related field.
ii. Minimum eight (8) years experience three (3) of which should have been at senior
management level.
iii. Member of the Chartered Institute of Marketing or Marketing Society of Kenya (MSK) or
membership of a related professional body.
iv. Proficiency in computer applications.
v. Demonstrated competence in work performance.
c) Key Skills and Competencies
i. Knowledge of the petroleum industry and its dynamics.
ii. Communication and presentation skills.
iii. Knowledge of the market trends, competitors in the market and future outlook.
iv. Proficiency in data management and analytical skills
v. Interpersonal and cross-functional working skills
vi. Building teamwork.