Job Description
Job Title: Assistant Manager, Investment Promotion
Grade: EPZA 4
Ministry /Corporation: Export Processing Zone Authority
Directorate: Investment Promotion and Corporate Communication
Division: N/A
Department: Investment Promotion
Section / Unit: N/A
Location / Work station: EPZA Head Office
Reporting Relationships
Reports to: Manager, Investment promotion
Direct reports: Principal Investment Promotion Officer
Indirect reports: All Staff in Investment Promotion Section
Job Purpose
The job holder is responsible for targeting and making initial contact with prospective investors
and sell Kenya and Kenya’s EPZ’s as a preferred investment location.
Key Responsibilities / Duties / Tasks
I. Managerial / Supervisory Responsibilities
a) Participate in development of the section’s Work plan and budget;
b) Prepare monthly, quarterly and annual sectional reports
c) Mentor and coach staff
d) Participate in the implementation of the performance management system in the section
e) Participate in departmental meetings
f) Participate in committee meetings as appropriate
II. Operational Responsibilities / Tasks
a) Identify and develop suitable promotion materials to market Kenya
b) Identify target markets, sectors and industries for priority marketing expenditure
c) Disseminate information on investment environment to create awareness, and enhance
Kenya’s image.
d) Oversee creation and delivery of advertisements, and other marketing materials.
e) Manage the production of marketing communication messages by ensuring messages are
consistent and liaising with major media house and deploying point of sale material to
potential investors.
f) Assist in developing promotion strategy, new business development and initiating tailor
made promotional activities.
g) Seek information on investor needs, preferences and profile investment patterns, trends in
countries, sector of focus and prospecting for new investors.
h) Liaise and coordinate promotion effort with related complimentary agencies engaged in
investment promotion to ensure effective coordination of promotional effort.
i) Develop promotion programs in focus countries, sectors including identification of target
companies.
j) Execute promotion programs using various methods within timescale and budget.
k) Handle investor’s enquiries by ensuring high level of customer service by responding to
investor’s enquiries and making follow up to investment enquiries received to project
proposal stage.
l) Visit prospective investors to advice on EPZA services and incentives available.
m) Develop and nurture positive and cordial relations with potentials EPZ investors and other
stakeholders, including the media.
n) Compile and maintain an enquiry database
o) Organize local and international meetings, seminars for investors and specific stakeholders.
Job Dimensions:
I. Financial Responsibility:
a) Preparation and development of Section budgets and approval.
b) Oversee the execution of the approved Section work plans and budgets
II. Responsibility for Physical Assets
a) Responsible for physical assets assigned by the Institution
b) Provide oversight for all physical assets in the section
III. Decision Making:
Make decisions using standard operating procedures
Plan the work of subordinates.
Assign work to subordinates.
Monitor subordinates work performance.
Appraise/evaluate subordinates performance.
IV. Working conditions:
Work predominantly within the office with occasional travel
Job Competencies (Knowledge, Experience and Attributes / Skills).
Academic Qualifications
a) Masters Degree in Business/International Business/Marketing or related field from a
recognized Institution;
b) Bachelors degree in Business, Commerce, Marketing or any related field from a
recognized Institution;
Professional Qualifications / Membership to professional bodies
a) Graduate Diploma from Chartered Institute of Marketing (CIM);
b) Membership to the Marketing Society of Kenya (MSK);
c) Management Course lasting not less than 4 weeks from a recognized Institution;
d) Certificate in Computer Proficiency and
e) Meet the provisions of Chapter Six of the Kenya Constitution.
Previous relevant work experience required.
Have nine (9) years’ experience with three (3) years in the position of Principal Investment
Promotion Officer or similar position in the Public Service or reputable organization;
Functional Skills:
a) IT proficiency
b) Specialized knowledge in investment
issues both locally and globally with
strong economic background
c) Decision making and problem solving
skills
d) Analytical skills
e) Report writing skills
f) Budgeting and financial management
skills
g) Good administrative and coordination
standards
Behavioral Competencies/Attributes:
a) Integrity
b) Leadership skills
c) Good communication skills
d) Team work
e) Interpersonal skills
f) Customer care skills