Job Description
ASSISTANT MARKETING MANAGER – KTB GRADE 4
KEY RESPONSIBILITIES:
(i) Assist the Marketing Manager in development and implementation the division’s marketing
strategy and provide strategic direction to the region’s team.
(ii) Define and implement the action plans for the market area and achieve the objectives set.
(iii) Ensure proper implementation of the Kenya market strategy in the markets and monitor its
implementation in PR, advertising, etc
(iv) Collaborate with Business Development Manager in the preparation of plans and monitor the
implementation of actions
(v) Identify opportunities for cross-market sales
(vi) Prepare and monitor regional budgets.
(vii) Ensure that costs related to exhibition stand design and construction is within budget.
(viii) Confirm that region related goods are of the required standards and quantities that had been
requisitioned in liaison with the Inspection and Acceptance Committee.
(ix) Ensure timely and efficient implementation of regional marketing strategy and Annual Work
Plan (AWP) and ensure that regional performance targets are set and achieved.
(x) Identify process improvements that reduce cost, improve quality and allow for the more
efficient usage of organizational resources in the region.
(xi) Gather continuous market intelligence on the tourism brands’ performance, customer and
trade attitudes, and new problems and opportunities
(xii) Mentor, coach and provide leadership to the officers under him/her.
Key Qualifications and Experience
The ideal candidate must possess the following:
(i) Six (6) years’ experience in a relevant field
(ii) Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution
OR
Bachelor’s Degree in any of the followings; Tourism Management, Business Administration
or its equivalent qualification from a recognized institution AND a Diploma in Marketing from
a recognized institution
(iii) Master’s degree in any of the following; Marketing, Tourism Management, Business
Administration or its equivalent qualification from a recognized institution
(iv) Member of a recognized professional body Management course lasting not less than four (4)
week from a recognized institution will be an added advantage
(v) Proficiency in Computer Applications
(vi) Digital Marketing Skill will be added advantage