Job Description
REPORTING TO: ASSISTANT MARKETING OFFICER
BUSINESS UNIT: CORPORATE AFFAIRS DEPARTMENT
DETAILS OF THE JOB
Coordination of markering activities as envisaged in the PR and Marketing
strategic plan outputs, which include but not limited to marketing the university
during career days in schools, exhibitions, churches, special events, and online
marketing.
Working with the Assistant Public Relations Officer to assist in achieving set
marketing objectives.
Establishing and maintaining a consistent competitive marketing edge for the
university.
Through strategic recruitment drive, grow the students' numbers in respective
campuses as envisaged in the PR and Marketing strategic goals in regards to
students' population growth.
Deliberately harness the marketing goodwill from university staff, students and
other constituents; segment them and continuously devise effective and
relevant marketing strategies and incentives for the furtherance of agreed
goals, objectives and targets.
QUALIFICATIONS/EXPERIENCE REQUIRED
Bachelors' Degree or Higher National Diploma in Marketing or a relevant field
from a recognized institution.
At least (2) two years of relevant professional experience.
Registration with a professional body will be an added advantage.
Competence in Information Technology skill and experienced in using
Marketing softwares.
Customer care training is an added advantage.
Prior experience in working with institutions of higher learning will be an added
advantage.
KEY COMPETENCIES
Outstanding communication and interpersonal skills.
Superb analytical skills.
Knowledge of relationship marketing.
Uphold professionalism.
Demonstrate ability to conduct customer research and analyse database.
Demonstrate competency in digital marketing.
Good team work skills and flexibility to work for long hours.